The Power of Audio and Video

It is said that when your voice lands on the eardrums of your buyers they connect with you more than when they read your writings. In addition some people just prefer to listen than to read. Others prefer to view and listen. Hence the popularity of radio and television over the print media.

Another major advantage of audio podcasts is that you can listen to them while you’re doing something else. So it’s a time saver in a sense.

To fully cover podcasting, we will need a lot more than the space provided in this newsletter. But it is something you should know about and be ready to participate in because it’s the latest and fastest growing technology out there.

There are hundreds of applications you can give to a podcast. The limits are as broad as your imagination. Without a doubt, some industries are going to be more inclined to podcast than others. For example, a real estate agency might want to do a video podcast instead of a written blog. This way, people can see what you’re talking about rather than just read about it. A language training institute might want to do an audio podcast because people need to hear what different words sound like. Explaining pronunciation in print can be quite a task, can’t it?

I suppose it’s very much the same as with traditional media. Ask yourself, right now, do you advertise more in the print or electronic media and why. Which do your customers engage in more often, reading, listening or watching? This might help you decide if podcasting is right for you.

The Entrepreneurial Dream

In previous issues of this newsletter, I have encouraged readers to start their own radio and TV stations on the Net, given its affordability compared to starting a brick and mortar facility. Podcasting - while it’s not exactly streaming media - can be an easy and affordable way to do that.
If you think you have audio people might want to hear or video people might want to see, you could even sell it to the billion-dollar market that is the Internet. Now is the time to get in because the rules are still being written and as with everything else on the Internet, the earlier you get in, the higher you will rank later on. Maybe you’re a good comic and can tell good jokes in an audio podcast. Maybe you’re a hobbyist musician and can play some original music on the steelpan. Maybe your mother-in-law is so entertaining, you can start a reality show about her.

The Technical Stuff

Starting a podcast is easy and affordable compared to starting a radio or TV station. It is by no means cheap or easy. Forget what people tell you. It will set you back a couple of hundreds (US$) if you want to do it professionally. You will also need to learn to manipulate audio and/or video editing software. If you think you don’t have the time or inclination, don’t be afraid to get professional help. That’s why we’re here.

Podcasts originally catered primarily to Apple’s iPod users but are now available in many different formats. So technically if you can create any of the following files on your computer you can podcast: mp3, mp4, or mov.

Furthermore, the mobile phone you have right now can probably tap into a podcast and with broadband wireless Internet connections now a reality, you can become the leader at the “cool people lunch table” when you tune into a podcast. In a past issue we had said the major TV networks of the US were going to start podcasting their shows. Well, it’s no longer “will.” They’re now doing it. ABC offers some of its most popular shows as podcasts. This means you can literally never miss another episode of Desperate Househusbands again because podcasts allow you to view whenever you want from wherever you want.

So think about it. If you come up with something really podcast-worthy, let me know. I’d love to hear it. No pun intended.

Aleem Khan, a senior partner at Breaking News, is one of the few people in the world with a four letter domain name bn.gs. He is an accredited Agent of the International Internet Authority who speaks Spanish, French and English.

Taxcasting is the distribution and publishing of audio and video feeds, that offer accounting information delivered over the Internet, for on demand listening.

This is a new step in the evolution of on-demand tax information delivery, making it accessible, informative, useful and appealing. This mix presents the accounting industry with a very unique opportunity to reach its community through this new medium. Those individuals, who are already seeking accounting information actively, will use RSS subscription technology built into each podcast feed, to receive information immediately as it is updated by the medical institution. With one click of a button, a user can subscribe to a feed that may be interesting, and any related information that is ever updated to that feed will be automatically processed to their personal aggregator. An aggregator is able to subscribe to a feed, check for new content at user-determined intervals, and retrieve the content.

To take this process one step further, podcasting publishes each feed with the capability to be transferred to any portable audio or video device. So with the growth of the ipod, media cell phones and all the other portable media devices, you have the ability to grab Taxcasts and place them on your portable player for listening or viewing. Most users attach their portable players to their computers daily or weekly, and once the player is attached they automatically receive the new taxcast updates.

The flexibility of this medium is what will drive the growth of Taxcasting tremendously over the next few years. Currently the most useful application for accounting institutions worldwide is to compliment already existing tax mailings. Most firms have numerous updates which are delivered regularly via snail mail or email in text format. When you have a large client base made up of thousands of clients, it is important to come up with an interesting approach that will grab the viewer’s attention and get across the message you have sent clearly.

Tax casting gives you the opportunity to send audio or video feeds via the internet, which can be viewed on portable devices on your computer. You can open and subscribe to most of these feeds with one-click. The popularity of portable on demand information will grow even greater as wireless internet services continue to flourish across the country. These portable devices will no longer have to be connected to the internet; they will receive information wirelessly as it is updated. In addition, as cell phones and portable devices continue to merge together, the market grows larger.

Accounting firms have vital information that they must deliver to their clients, at least bi-yearly if not more often. This medium will present the accounting industry with an opportunity to have a great impact on their reach to clients, through an appealing delivery of their message.

For institutions that have thousands of employees, the distribution of company information is very important, and once again this offers each institution a method of on-demand delivery which is convenient to all. Taxcasting can also be used as a direct line of communication, by recording video-casts of company messages from executives for company wide distribution.

There are numerous uses for taxcasting currently, and over the next few years it will explode in popularity. It is beneficial to institutions as well as the consumer, and it will be seen as a great tool in any medical organizations’ operations.

What I Want Podcasting is a full service podcasting development firm that sepcializes in guides our clients through creating podcasts that incorporate brand integration and deliver the target message through a positive visual & listening experience.

http://www.WhatIWantPodcasting.com

Real Estate Podcasting is slowly trickling into construction builders & real estate companies business models. As the revelation of practical uses for this new medium become more and more apparent to business owners, a new form of online real estate sales begins.

Podcasting has gained popularity over the last year at an intense growth rate. The reason for this success, is due large in part to the success of the Apple’s iPod. A name in which no way offers ownership of podcasting to Apple, but it does however give the computer giant, a fantastic product association whenever the word is uttered.

Podcasts are now able to be played on a plethora of devices, iPods, Psp’s, Video Cellphones, PDA’s, Pocket PC’s, Ultra Moblie PC’s, Tivo 2, and more. This explosion in accessibility is what is directly making podcasting a viable business tool; directly enhancing and affecting the way internet marketing, sales, and promotions are being used, as well as customizing its uses to any specific business brand or industry.

With Real Estate podcasting, the return on investment begins as soon as the first podcast is downloaded. In today’s modern world time is a luxury, traveling is not always convenient, and efficiency is always top priority. Real estate podcasts merge accessibility with efficiency, and convenience with the comfort of buying.

When an interested party is shopping for a potential home or investment, they want to make sure they see and know as much as possible about the property before making a decision. Unfortunately, property purchasers are routinely disparaged by the lack of available pictures, data and information on a website. In addition, the inconvenience of scheduling a viewing of the potential property can be a deterrent as well. Real estate video podcasts allow the user to view a full video tour of the property along with an audio voice over of the broker’s listing information. These podcasts features high quality sales information scripts with beautiful pictures and live motion video, giving you a feel for the environment from any geographic location.

Real estate podcasts are meant to serve as a teaser to your buying audience. Especially for those who may have never inquired further, until they were tantalized by the visual satisfaction they were able to receive immediately.

Real estate podcasting really becomes advantageous when the subscription model is attached. All podcasts can be subscribed to, with one click of a button, through your local aggregator, like iTunes, My Yahoo!, Goole reader, etc…

Once a podcast is subscribed to, the user will receive every new podcast that is published to the file immediately as it is distributed. With home builders and realtors, this becomes highly advantageous for residual marketing and sales efforts. Having a direct link to an interested party allows the business to implement more highly targeted sales campaigns, geared towards specific individual & group needs. Investors can receive up to date video listings of new investment opportunities on the market. Home buyers who are looking over an extended period of time, can remain interactive with your company by receiving all the new updates of new properties in the area as they are available.

Podcasts are not only used in conjunction with a company’s website, but they are also listed in podcast directories, such as iTunes, Odeo, Yahoo Podcasts!, Google Base, etc. These directories are visual catalogues of podcast content. They organize the podcasts into segmented categories and then rank the most popular ones accordingly. The higher a podcast is ranked in its particular category, the more visibility that podcast receives. The great thing about podcast directories is that it separates the users into targeted demographics, by segmenting the location of the podcasts listed on the directory by category and information. This presents incredible potential for the business to create multi level marketing campaigns, aimed at their ideal demographic using this targeted method of consumer reach.

For the first time ever, the commercial industry has control on a direct avenue for multimedia distribution and penetration to the market based upon consumer demand and needs on a global scale. This control not only integrates seamlessly with internet technology, but it merges the traditional elements of sale, publicity and marketing with modern points of access and distribution.

Real Estate podcasting allows home builders, brokers, buyers, sellers, investors and any interested party the chance to preview a product anywhere, anytime, and on any device they choose. The use of podcasting in the real estate industry will not only increase technological confidence among home buyers, but it will directly affect corporation’s turnover times, thereby increasing revenue and ultimately the bottom line.

Ryan Hoback is founder and Chairman of What I Want Podcasting, a leading business podcast development firm. Specializing in the commercial application of podcasting for society.

If you wish to reach Ryan, Please contact info@whatiwantpodcasting.com.