Guess Eyeglasses
Guess Eyeglasses was established in 1989 when the company acquired a Los Angeles-based eyeglasses company. Guess brand, also based in LA, partnered with Alta Modo eyewear to make their newest and best collection of accessories. Though eyeglasses had long been a trendy way for designer brand names to widen their businesses, Guess Eyeglasses acquisition was the first of its kind. Never before had any design house acquired an eyeglasses maker rather than simply licensing their name to an existing one. Though this seemed like a risky and highly unconventional move at the time of the buy in the late 1980s, Guess brand has since demonstrated that this was also an ingenious move. As with the other accessories lines before that, the eyeglasses collection proved to be very successful.
Morocco invokes a sense of trendy elegance of Europe. This is likened to an afternoon spent on a yacht in the Riviera, sipping champagne. Simultaneously, California has a laid back attraction, that is all-American in its delivery. An unbuttoned and not-so-put-together look gives the vibe of an afternoon spent catching waves flowing seamlessly into an evening sitting around a bonfire. By taking both of these distinct elements, Guess is able to create eyewear like no other manufacturer in the world. Guess brand style is known as both avant garde and simply chic. The Guess brand versatile reputation stems from the mixture of the founders homeland of Morocco and their adopted home state of California. The ease and tranquility of the water aside, both of these lands couldn’t be and more different than the other.

