An example of one of the more cutting edge things that the most important digital agencies offer as a
service is normally HTML5 web design and development. HTML5 mark-up is very
much in development as the next version of HTML. Similar to previous versions, HTML 4 and also perhaps XHTML
1.1, HTML5 mark-up is a W3C web standard designed for presenting and structuring content on the Internet. This
hotly anticipated new standard possess features like video playback and drag and drop that have until now
required 3rd party browser plug-ins or extensions such as things like Flash, MS Silverlight, and maybe
Greasemonkey.
Lots of web agencies these days call themselves a full service Internet agency. Traditionally, a full
service agency is one that looks after all of the many parts of the advertising operation, which includes
planning, coming up with the designs, production, and also perhaps positioning. Often, whenever an online
agency is called a full service agency then it very often suggests that they also handle other areas between
marketing, for example customer relationship management, sales promotion, search engine marketing and things
like offline marketing.
If JavaScript or AJAX RIA development is offered as a service it is generally a good indicator that the
JS agency could well be brilliant.
JS already has become much more popular since about 2007, but few
companies do it to a high standard. There are Javascript frameworks that you can use to help web agencies
including the prototype framework and things like Mootools which make life easier for developers.
